Online advertising expert Thomas Harpointner explains to bMighty why smaller businesses can no longer afford to ignore the Internet when developing their marketing campaigns

More and more businesses are banking on online advertising to generate interest — and revenue. Smaller businesses can no longer afford to ignore this cheap, easy, and very effective way to connect with their customers, drum up business, and develop their brand. But how should smaller business go about moving their advertising online? Should they ignore traditional advertising? How important is their Web site to their business? If they have limited resources, what aspect of online advertising should they focus on? To answer these and other questions, bMighty spoke to online advertising expert, Thomas Harpointner, CEO of AIS Media, an e-business marketing firm. Harpointner covered everything a smaller business needs to know from why smaller businesses should be developing an online advertising strategy to when they should do it to the most effective ways to go about it.

Q&A: Online Advertising the Smaller Business Way | Business & E-Business | bMighty.com